Last updated: 25 September 2026
1. Who we are
BehindTheCEO is operated by MAVIE.M d.o.o., Ladeti 19, Ičići, Croatia, OIB (company identification number) 01368913025. For order support, withdrawal requests and complaints, email hello@behindtheceo.co or write to the address above.
2. Our digital products
We offer educational digital guides about content creation, faceless businesses and online systems. Read the product description before ordering: it identifies the guide, included materials and any stated technical requirements. No physical product is shipped. You need an internet connection to purchase and download, a valid email address, and software compatible with the supplied file format; PDF files require a PDF reader. Contact us before purchase if compatibility is unclear.
Our guides provide educational information, not individual legal, tax or financial advice. They do not guarantee income, audience growth, views or sales. Examples are illustrative; results depend on your circumstances and implementation. Third-party tools may have separate charges and terms.
3. Ordering and payment
Purchase links take you to Payhip. Review the selected product, billing information, total and available payment methods before submitting your paid order. You can correct your details before payment. An order is accepted when successful payment is confirmed and access to the purchased product is provided. Keep your confirmation and a copy of these terms for your records.
Prices are shown in euros unless the checkout expressly shows another currency. Applicable taxes and the total payable are displayed before payment. See our Price List for the listed prices and reference-price explanation. Your bank or payment provider may charge its own currency-conversion fees. A price change does not retrospectively change an accepted order.
4. Digital delivery and support
Paid guides are delivered digitally through Payhip after successful payment. Use the access or download instructions provided with your order. If your confirmation or access is missing, check your spam folder and contact us with your order email, product name and available payment reference. Do not send full card details or passwords. We will investigate delivery or access problems and provide the remedies required by law.
5. Permission to use the materials
Your purchase permits you to read and use the guide for your own learning and to apply its methods in your own business. Unless the product expressly grants additional rights, you may not resell, redistribute, publicly upload or share the guide or its download link, or represent the materials as your own. Copyright remains with the relevant rights holder. This does not restrict uses permitted by mandatory law.
6. Withdrawal and refunds
Consumers normally have 14 days from conclusion of a distance contract to withdraw without giving a reason. Notify us by email or post before that period expires. You may use the model notice below, but it is optional.
For paid digital content supplied without a physical medium, the withdrawal right is lost only when supply starts with your prior express consent, your acknowledgement that this loses the withdrawal right, and the required contract confirmation. These terms alone do not replace that consent. If those requirements have not been met, your applicable withdrawal rights remain.
For a valid withdrawal, we refund the payment within 14 days of receiving your notice, using the same payment method unless you expressly agree otherwise, without refund fees. Stop using the content after withdrawal. Nothing here removes rights concerning faulty, misdescribed or undelivered content.
Optional withdrawal notice
To: MAVIE.M d.o.o., Ladeti 19, Ičići, Croatia; hello@behindtheceo.co.
I hereby withdraw from my contract for the following digital product: [product].
Order date and reference: [details].
Consumer name and address: [details].
Date: [date].
Signature: [only if sent on paper].
7. Problems with the content
You retain statutory rights if digital content is not supplied or does not conform to the contract. Depending on the circumstances, these include bringing the content into conformity without charge, a proportionate price reduction, or termination and reimbursement. Contact us describing the problem and, if useful, the error message and device or software used. We do not impose a blanket “no refunds” rule or exclude mandatory consumer protections.
8. Written complaints
Send a written complaint to hello@behindtheceo.co or by post to MAVIE.M d.o.o., Ladeti 19, Ičići, Croatia. Please include your name, reply address, product or order details where available, and a description of the issue. An order reference helps us investigate but is not a condition for submitting a complaint.
We acknowledge receipt without delay and provide a written response within 15 days of receipt, stating whether we accept the complaint. If the issue remains unresolved, you retain access to competent consumer authorities, applicable alternative dispute-resolution procedures and the courts. Where required, our final response will identify the relevant dispute-resolution body and state whether we will participate.
9. Personal data
See our Privacy Policy for information about personal-data processing. Payhip and payment providers also publish their own privacy information. Newsletter subscriptions are separate from paid orders and can be cancelled using the unsubscribe link.
10. Applicable law and changes
These terms are governed by Croatian law, without depriving consumers of mandatory protections applicable in their country of habitual residence. Nothing here restricts a consumer’s right to bring proceedings before a court available under applicable law. The terms in force when you place your order apply to that order; later changes apply to future orders.